In today’s fast-paced digital landscape, insurance brokers need more than just an online presence—they require robust website platforms that support complex functions like quote forms, client portals, and compliance-ready pages. A great website builder not only helps you look professional but also ensures you remain competitive, efficient, and secure in an ever-evolving industry. Whether you’re a solo broker or running an entire team, the right website-building tool can make a world of difference.
TL;DR:
If you’re an insurance broker looking for a website builder, focus on platforms that offer flexible quote forms, secure client portals, and tools to meet regulatory compliance. We’ve rounded up the top 8 website builders tailored for your niche. These solutions range from drag-and-drop simplicity to advanced integrations. Read on to find the right fit for your business goals.
1. WordPress with Elementor
Best for: Full customization with plugins for compliance and quote forms.
WordPress combined with the Elementor page builder gives insurance brokers immense flexibility. With thousands of available plugins, you can integrate quote forms, secure client portals, and add compliance notices effortlessly.
- Pros: Highly customizable, SEO-friendly, access to thousands of plugins
- Cons: Has a steeper learning curve than drag-and-drop builders
Recommended plugins include Gravity Forms for quotes, WPForms for lead capture, and MemberPress for client logins.
2. Webflow
Best for: Design-forward brokers who need CMS and client collaboration features.
Webflow merges design freedom with functionality. Insurance professionals appreciate how it supports dynamic content and compliance through structured CMS collections and password-protected client areas.
- Pros: Pixel-perfect design control, built-in hosting, and CMS
- Cons: Requires more effort to build forms and portals from scratch
You can create HIPAA-compliant pages using encrypted embeds and external form integrations such as JotForm or Typeform.
3. Duda
Best for: Agencies or teams building multiple insurance microsites.
Duda focuses on scalability and collaborative workflows. It’s particularly useful for brokers managing different locations or specializations, offering shared branded templates and section-based editing.
- Pros: Team collaboration, white-labeling, pre-built section templates
- Cons: Limited third-party plugin options
The built-in widget builder allows the creation of realistic quote calculators and legal disclaimers to cover compliance.
4. Squarespace
Best for: Solo brokers wanting minimal design work and elegant layouts.
Squarespace stands out with visual polish and simplicity. Brokers can use embedded forms, control compliance settings via announcements, and build small password-protected client portals using member areas.
- Pros: Sleek templates, easy setup, reliable hosting
- Cons: Less adaptable for complex insurance workflows
Integration with Acuity Scheduling and email automation helps streamline lead conversion.
5. GoDaddy Website Builder
Best for: Fast deployment with built-in marketing and CRM tools.
GoDaddy’s builder is surprisingly feature-rich for brokers on a deadline. It includes industry-specific templates and marketing automation tools that can simplify follow-ups and reminders.
- Pros: Fast setup, built-in email marketing, CRM
- Cons: Limited advanced customization
Its quote form integrations are modest, but perfect for standard insurance offers.
6. Kajabi
Best for: Insurance brokers selling educational content or premium services online.
While originally geared toward digital course creators, Kajabi is a viable pick for brokers who want to create gated client areas with video content, onboarding courses, or document storage. Think financial advisors or independent agents offering premium consultations.
- Pros: Built-in course marketplace, client portal tools, automated pipelines
- Cons: Higher cost, less suitable for typical storefront websites
HIPAA compliance requires external tweaks but can be achieved with secure content hosting and encrypted communication practices.
7. Wix
Best for: Customizable on a budget with access to dynamic page functionality.
Wix has improved leaps and bounds recently. Brokers use it for interactive quote forms, newsletters, and FAQ pages. Wix’s database tool, Wix CMS, allows for adaptable information displays such as insurance type comparisons.
- Pros: Affordable, drag-and-drop design, app integrations
- Cons: Can become cluttered with too many add-ons
Its native CRM, Wix Ascend, is ideal for managing leads without extra costs.
8. HubSpot CMS Hub
Best for: Enterprise-level brokers needing marketing and security integrations.
If you’re a multi-agent operation or an enterprise consultancy, HubSpot CMS Hub offers seamless integration with analytics, client segmentation, and secure communication tools. It’s an all-in-one powerhouse.
- Pros: High-end analytics, deeply integrated quote and lead management
- Cons: Premium pricing, advanced tools require training
Client portals, pipelines, and compliance checks are all integrated, making compliance reporting easier come audit season.
Key Features Insurance Brokers Should Prioritize:
- Quote Form Integration: Whether pre-built or custom, a conversion-optimized quote form is essential.
- Compliance Capability: Must include options for secure data transmission, legal disclaimers, and opt-ins.
- Client Portals: Secure areas where customers can log in, view policies, download documents, and communicate directly.
- CRM and Automation: Integration with marketing automation or client follow-up systems enhances lead nurturing.
How to Choose the Right Builder for Your Business:
- Assess Your Technical Skill: If you’re new to web design, a drag-and-drop builder like Wix or GoDaddy may serve you better.
- Consider Your Client Needs: Do you require a login area? Live chat? Multiple quoting tools?
- Think Long-Term: Avoid platforms that can’t scale with your business.
Final Thoughts
The perfect website builder doesn’t just make a beautiful site—it drives leads, manages clients, and ensures compliance. Each of the 8 platforms listed has its strengths based on your needs, budget, and tech comfort. Whether you’re setting up an independent brokerage or running a multi-agent team, there’s a solution tailored for you.
As the insurance landscape evolves, having a website that reflects trust, offers modern functionality, and adapts to regulatory shifts is no longer optional—it’s essential. Invest with your future clients in mind, and your online presence will become a powerful extension of your practice.