Creating a logo is one of the most important steps in branding your business or personal project. Your logo represents your identity, acts as a visual ambassador to your values, and is often the first impression your audience receives. Thankfully, with the rise of online logo makers, developing a professional-looking design is easier, faster, and more affordable than ever before. But with so many options available, how do you choose the right one?
TLDR: There are many online logo maker tools available to suit every budget and need. This article compares seven of the most popular options based on price, features, and ease of use. If you’re looking for a fast, user-friendly, or highly customizable design experience, this list has you covered. Whether you need a free solution or a premium service, there’s something here that can help you create the perfect logo.
1. Looka
Price: From $20 for a basic logo PNG; $65 for a full brand kit
Features: AI-powered design, brand kits, and business naming tools
Ease of Use: 9/10
Looka combines artificial intelligence with design best practices to help users create sleek, modern logos in just a few minutes. You start by entering your company name, choosing your industry, preferred logo styles, and favorite color palettes. The AI then generates dozens of logo options that you can further customize.
The interface is extremely intuitive and doesn’t require any design experience. Looka also provides a full branding toolkit, including social media assets, letterheads, and website suggestions, making it an excellent all-in-one solution for startups and freelancers alike.
Image not found in postmeta2. Canva
Price: Free; Pro version at $12.99/month
Features: Extensive template library, drag-and-drop tools, branding kits
Ease of Use: 10/10
Canva is not just a logo maker—it’s a full-fledged design platform used by millions. The logo maker function is ideal for beginners thanks to its drag-and-drop modular interface and thousands of pre-made templates that cover every industry.
Canva’s free version is powerful enough for most solo entrepreneurs or small businesses. The Pro version unlocks additional templates, premium assets, automatic brand kits, and team collaboration features. It also supports vector exports (SVG formats), which is handy for scaling your logo.
3. Tailor Brands
Price: Starting at $9.99/month (billed annually)
Features: AI logo generator, brand development suite, website and domain options
Ease of Use: 8.5/10
Tailor Brands focuses heavily on AI and branding automation. After you input your business name and style preferences, the platform creates a range of personalized logos. It excels in offering modern, sleek visuals tailored to your specific industry.
A unique feature is the ability to get a branded business suite, including automated website creation, email signatures, social post templates, and more, from within the same dashboard. It’s perfect for businesses looking to scale their branding efficiently.
4. Wix Logo Maker
Price: Logo only for $20; Full logo & website bundle starts at $11/month
Features: AI-driven creation, full integration with Wix Website Builder, downloadable logo files
Ease of Use: 8/10
If you’re planning to build a site through Wix, its integrated logo design tool is a strong choice. The process is similar to Tailor Brands: input your company name, industry, style preferences, and receive AI-generated options. You can then customize fonts, colors, and icons with a fairly flexible editor.
Using Wix Logo Maker in conjunction with Wix’s website builder offers a seamless brand implementation process. That said, if you’re only looking to download a standalone logo, you might find more budget-friendly options elsewhere.
5. Hatchful by Shopify
Price: Free
Features: Simple AI-based generation, brand assets pack, easy editing
Ease of Use: 9.5/10
Hatchful is a free logo maker from Shopify, designed with entrepreneurs in mind. It walks you through a simple onboarding where you specify your business type and visual style preferences. It then outputs a good variety of templates for you to choose and customize from.
The simplicity and zero-cost nature make Hatchful particularly appealing to startups, dropshippers, and solo creators. You get access to a branding asset pack upon download, which includes logos optimized for social media platforms and web use.
Image not found in postmeta6. LogoMakr
Price: Free for low-resolution logos; $19 for high-res files
Features: Drag-and-drop creator, icon library, full creative freedom
Ease of Use: 7/10
LogoMakr appeals to users who want full control over every element of their design. Unlike AI-powered tools that generate logos based on preferences, LogoMakr opens a canvas where you can build your own from scratch using text, shapes, and an extensive icon library.
This makes it more time-intensive and possibly overwhelming for design novices, but ideal for those who have a clear vision and want granular control. It offers the benefit of free low-res downloads, which can be helpful for quick prototypes.
7. BrandCrowd
Price: From $45 for one-time logo purchase; optional subscriptions available
Features: Massive template library, font customization, business card design
Ease of Use: 8/10
BrandCrowd offers instant access to thousands of premium-quality logos across various niches. Rather than using AI, it provides a library of logos crafted by designers, which you can search and edit directly. Each logo is semi-unique, making it slightly more exclusive than typical AI-generated logos.
You’re also able to preview how your logo appears on merchandise, business cards, social media profiles, and more. It’s a strong option for businesses that want something a little more distinctive without hiring a freelance designer.
Conclusion
Choosing the right online logo maker tool comes down to your needs, budget, and desire for creative control. Here’s a quick summary to guide your decision:
- Best for creative freedom: LogoMakr
- Best AI experience: Looka, Tailor Brands
- Most value for money: Canva (free or Pro)
- Best full branding suite: Tailor Brands, Wix
- Best entirely free option: Hatchful by Shopify
While no one-size-fits-all solution exists, each of these tools excels in fulfilling certain specific needs. Whether you’re a seasoned designer or completely new to branding, these logo makers can help you establish a strong visual identity in minutes—without breaking the bank or needing design expertise.