Most WooCommerce stores treat gift wrapping as a binary choice: “Do you want it? Yes/No.” This is a mistake. In pricing psychology, offering a single option creates a “Take it or Leave it” friction. Offering options changes the question to “Which one do you want?” Big retailers know this. They offer “Standard Gift Message” (Free), “Premium Paper” ($5), and “Luxury Box” ($10). This is called Price Tiering.
Tier 1: The “Good” Option (Low Friction)
Some customers are cheap. They just want the price tag hidden and a simple note. With generic plugins, you have to charge everyone the same price. WP Gift Wrap allows you to create a “Basic Service” tier.
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The Offer: “Standard Tissue & Note” for $2.00.
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The Strategy: This captures the volume users who would have balked at a $5 fee. It’s almost 100% profit (tissue is cheap), and it captures the customer data (the gift note).
Tier 2: The “Better” Option (The Standard)
This is your bread and butter. High-quality paper and a ribbon.
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The Visuals: Using the plugin’s Modal View, you can showcase high-res textures of the paper.
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The Logic: You price this at $5.00. Because it is presented next to the $2.00 option, it anchors the price, making $5 feel like a solid mid-range value rather than an expensive add-on.
Tier 3: The “Best” Option (The Anchor)
This is where the high margins live. A rigid magnetic-closure box, silk ribbon, and a premium card.
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The Strategy: Price this at $12.00 – $15.00.
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The Execution: Standard plugins can’t handle this because they lack Inventory Tracking. You can’t risk selling 500 luxury boxes if you only have 50.
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The Fix: WP Gift Wrap tracks the stock of the “Luxury Box” SKU. It creates scarcity. When the wealthy “Last Minute” shoppers arrive, they choose this option because it guarantees a “wow” reaction without them doing any work.
Dynamic “Per-Product” Pricing
A $5 wrap is fine for a T-shirt. It is too cheap for a Rolex. It is too expensive for a pencil. WP Gift Wrap allows for Contextual Pricing. You can assign different “Wrap Sets” to different categories.
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Jewelry Category: Offers “Velvet Box” for $20.
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Stationery Category: Offers “Paper Sleeve” for $1. This ensures your upsell pricing is always proportional to the product value, maintaining a consistent “Attach Rate” across your entire catalog.
The “Free” Threshold (Incentive)
A powerful marketing tactic is “Free Wrapping on orders over $100.” Generic plugins struggle with this logic. WP Gift Wrap integrates with WooCommerce’s native discounting or coupon logic (since the wrap is a product).
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The Tactic: You can set up a cart rule. When the subtotal hits $100, the wrapping cost drops to $0.
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The ROI: This pushes customers who have $80 in their cart to add another $20 item just to get the “free” premium service. The cost to you is $1 in paper; the gain is $20 in sales.
Operational Clarity for Tiers
Running a tiered strategy can be a nightmare for the warehouse. “Wait, does this get the red paper or the box?” Because the plugin adds the choice as a distinct Line Item (e.g., “SKU: LUX-BOX-BLK”), the packer sees exactly what to use. There is no ambiguity. The packer grabs the item matching the SKU on the slip. This allows you to offer complex, multi-tier wrapping services without slowing down your packing line.
Pricing
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1 Site: $49/year
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5 Sites: $89/year
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100 Sites: $159/year
Final Verdict
If you are only offering one type of gift wrap, you are leaving money on the table. Different customers have different budgets.