Imagine opening a newsletter and not knowing who sent it. No logo, no hints—just floating text. Confusing, right? That’s why branding, especially your logo—your face to the world—is super important.
TLDR: Your newsletter’s logo must be placed where people expect to see it—usually at the top. Keep it big enough to read, but not so big it eats up the page. Consistent placement and proper scaling build brand trust. Make it prominent, make it proud.
What’s the Big Deal About Logo Placement?
Your logo is your brand’s handshake. It says, “Hey, it’s me!” before any words are even read. In newsletters, logo placement sets the tone and makes things feel familiar. Like your favorite coffee shop—it’s cozy because you know what to expect.
Here’s why placement matters:
- Recognition: A well-placed logo makes readers go, “I remember these guys!”
- Trust: Consistent logo use makes your brand feel reliable.
- Design flow: Good placement guides the reader’s eye smoothly down the page.
So… Where Should the Logo Go?
Put simply: top and centered, or top-left. That’s where readers look first. And that’s why most professional newsletters follow this rule.
Let’s break down the two popular options:
1. Top-left Placement
This is the most common layout. Email clients and websites all love it here. It’s natural—people read from left to right, top to bottom.
- Classic and familiar
- Works best with horizontal logos
- Leaves space for a menu or tagline on the right
2. Centered Placement
This gives a more modern, minimal vibe. It works great for simple designs where the logo is the only thing at the top.
- Sleek and balanced
- Best if logo is square or circular
- Ideal for short, stylized newsletters
How Big Should the Logo Be?
This is where people trip up. A logo that’s too small = invisible. A logo that’s too big = annoying.
Let’s get some numbers involved, but not too mathy—we promise.
- Width: 150–300 pixels is a sweet spot for most email banners.
- Height: Keep it under 100 pixels to avoid squashing other elements.
- Resolution: Save your logo at 2x the size needed (retina ready!), so it looks sharp on all screens.
Remember: mobile readers exist. A bulky logo can push your message halfway down the screen. Keep it compact but noticeable.
Consistency is King
Ever get emails from a brand and every time the logo is in a new spot? Or is a totally different size? Not great. Feels messy.
Same place, same size, every time.
This lets your readers focus on your content—no eye gymnastics involved.
Pro tip: Create a logo usage guide for your emails. A simple doc that says:
- “Our logo always goes top-left.”
- “Make it no wider than 250px.”
- “Use white version on dark backgrounds.”
It makes life easier, especially for teams or freelancers creating your newsletter.
Adapting Your Logo for Newsletters
You might have a gorgeous, elaborate logo. Awesome! But…
…it doesn’t always fit in an email layout.
Here’s what to do if your logo isn’t “email-friendly”:
- Create a simplified version: Just the icon or initials can work magic.
- Stacked version: If your logo is wide, make a stacked (icon-over-text) version for narrow spaces.
- Color variations: Save light and dark versions to suit various backgrounds.
Don’t Forget the Link!
Your logo isn’t just decoration. It should be clickable. Always link it to your homepage or landing page.
This is marketing 101. Someone sees your logo, gets curious, clicks it. Bam! You’re getting visits.
Quick tip: Use UTM parameters to track how many readers click your logo in newsletters. Even your logo can work hard for you!
Other Hot Tips for Logo Success
Let’s wrap it up with some golden rules. Think of them as your logo commandments:
- Don’t stretch your logo. Ever. Just… don’t. Keep the aspect ratio intact.
- Leave breathing room: Add padding around your logo so it’s not smushed.
- Test on multiple devices: Your email may look perfect on desktop but break on phones.
- Use PNGs for transparency: No weird white boxes on colored backgrounds.
Examples That Rock
Let’s look at some examples of brands doing it right:
- The Skimm: Compact logo, top-left, super consistent in every email.
- Notion: Their minimal “N” fits their overall clean aesthetic—centered and bold.
- Morning Brew: Balanced layout, blue-on-white logo pops without being too loud.
They all use their logos with purpose. Not just slapped on for decoration. Smart, right?
Test and Learn!
You don’t have to guess if your logo is working.
Use A/B testing! Try different placements. Try logo vs. no logo. See what gets better clicks or higher open rates.
Your audience will tell you what works. You just have to listen (and track).
Final Thoughts
Your newsletter is more than just words—it’s an experience. And your logo? It’s the welcome mat. It tells people where they are, who they’re dealing with, and whether to trust you.
Placing it right and scaling it smart doesn’t take a ton of effort. But the payoff? Major boost in branding.
So go ahead—log-in to your email platform, pop that logo in the right spot, and give it the respect it deserves.
Your brand—and your audience—will thank you.