The holidays are coming, and that means shopping carts are filling up fast. But if you’re running an ecommerce store, there’s one simple trick to increase your Average Order Value (AOV): gift wrapping!
Everyone wants to give a beautiful gift. Especially during the holidays. So why not make it easy for your customers? Offering gift wrapping not only adds value. It also puts your brand ahead of the competition.
Why gift wrapping works
Gift wrapping isn’t just pretty paper and bows. It’s emotional appeal. Here’s why it works so well:
- Convenience: It saves people time and energy.
- Presentation: Wrapped gifts feel more special.
- Personalization: Adds that “extra touch” many shoppers are looking for.
It’s especially powerful when buying gifts for others. Need to send Granny a sweater? Click “gift wrap,” write a note, and you’re done.
Boost your AOV step by step
If you haven’t added a gift wrap option yet, don’t stress. It’s easier than you think! Here are some ways to get started:
1. Add gift wrap as an upsell
Offer gift wrapping for a small extra fee. It could be $4.99 or even $9.99 depending on your product and packaging.
- Use it as an add-on in the cart or checkout.
- Offer basic or premium wrapping options.
- Let customers include a personal message.
Just like that—your order value goes up!
2. Use bundles to add value
Another smart move: bundle gift wrap with other items. Say you’re selling candles. Offer a “Holiday Gift Set” that includes the candle, a gift box, ribbon, and a card.
Now, instead of buying one item, the customer buys a bundle. That means more revenue for you and a happier customer.
3. Add urgency
It’s the holidays. People are rushing. They’re looking for one-click solutions. Highlight limited-time gift wrap options like:
- “Free gift wrap until Friday!”
- “Holiday gift packaging available while supplies last!”
Urgency sells.
How to make your gift wrap pop
People love unboxing experiences. So make yours memorable. Here’s what to focus on:
- High-quality materials: Don’t use cheap paper. Go for festive or branded options.
- Thoughtful packaging: Add inserts like thank-you notes or coupons.
- Surprise & delight: Little extras like holiday stickers or candy go a long way.
Promote it everywhere
Don’t hide your wrapping options! Shout it loud and clear:
- Add banners on your homepage.
- Highlight in your product descriptions.
- Show examples on social media and in emails.
Use phrases like “Send it beautifully wrapped!” or “Make gifting easy!”
Make it feel personal
Let buyers feel like a hero. Offer a way to customize gift messages. Or let them choose between styles like:
- Classic Holiday
- Minimal Chic
- Fun & Festive
Even a short message like “Happy Holidays from all of us” can give a personal touch.
It’s not just about holiday sales
Yes, it works during the holiday season. But gift wrap can be a year-round upsell tool too:
- Birthdays
- Mother’s Day
- Graduations
- Valentine’s Day
Bonus tip: Customize your wrapping for different seasons!
In wrapping up (pun intended)…
Gift wrapping is one of the easiest, most affordable ways to boost your Average Order Value. It creates a better shopping experience, adds perceived value, and makes holiday shopping stress-free for your customers.
So don’t wait. Wrap it up this season—and unwrap more revenue!