Amazon has evolved dramatically since its inception as a humble online bookseller. Today, it is the world’s largest e-commerce platform, offering just about everything—from electronics to groceries—with fast delivery options, top-tier customer service, and a variety of personalization services. One of the features often sought by gift-givers is Amazon’s gift-wrapping service. But with increasing automation and dynamic supply chains, many wonder: Does Amazon still offer gift wrap? Let’s take a detailed look.
The Gift Wrap Option: Still Available?
Yes, Amazon still offers gift-wrapping services—but with a few caveats. Not every item on Amazon’s marketplace is eligible for this option. Gift wrap availability depends on several factors:
- Who the seller is: Amazon-sold and fulfilled items are more likely to offer gift wrap.
- The type of item: Some products like oversized electronics or oddly shaped items may not qualify.
- Regional availability: Gift wrapping isn’t supported in all countries that Amazon serves.
When shopping, customers can check whether a product is eligible by heading to the checkout page. If eligible, a “Gift Options” section will appear during checkout, where users can select gift wrap, add a personal note, or hide the item price.
What Does Amazon’s Gift Wrap Include?
Amazon aims to deliver a neat, professional, and presentable gift-wrapping experience. Depending on item type and packaging logistics, the wrapping may include:
- High-quality wrapping paper tailored to the occasion.
- A decorative gift bag when paper wrap isn’t feasible.
- A gift tag or note with your personalized message.
- Secure packaging to ensure products arrive safely.
The company states that each gift is wrapped by hand, ensuring attention to detail and presentation quality.

How to Add Gift Wrap on Amazon
Including gift wrap in your purchase is a straightforward process:
- Add your item to the cart.
- Proceed to checkout.
- Look for “Gift Options.” If available, this will appear under the ‘Review Items and Shipping’ section.
- Select “Add Gift Options.” Here, you can opt for gift wrap, enter a gift message, and choose to conceal the price.
It’s important to note that there is usually an additional fee for gift wrapping, typically ranging from $3 to $6 per item, depending on size and category.
Alternatives to Traditional Gift Wrapping
In many cases where standard gift wrapping isn’t available, Amazon offers gift-ready packaging or a presentable box. These boxes include decorative designs and give a more celebratory feel to the delivery. Another popular feature is the ability to add a digital gift message or receive a printable gift receipt that omits pricing.
For digital products such as Kindle books and Amazon gift cards, you can choose themed designs and schedule delivery directly to the recipient’s inbox, often with compelling visuals and animations.

Why Some Items Don’t Qualify
Eligibility for gift wrapping often depends on the logistical flow of order fulfillment. Many items are sold and shipped by third-party vendors, which may not participate in Amazon’s wrapping program. Additionally, large or unusually shaped items may be impractical or uneconomical to wrap and are therefore excluded from the option.
To improve your chances of gift wrap availability, it’s advisable to:
- Choose items sold and shipped by Amazon.
- Select standard-sized items that are easy to package.
- Check for gift wrap options before finalizing your order.
The Final Word
Amazon’s gift-wrapping service is still active and functional in many product categories, particularly with items it sells and fulfills directly. It remains a convenient solution for birthdays, holidays, and special occasions, especially for long-distance gift-giving. While not universally available, the service continues to offer value through quality packaging and personalization features.
To make the most out of Amazon’s gifting options, always verify eligibility before checkout and consider alternatives like gift-ready boxes or digital messages when traditional wrapping isn’t provided.