Thinking about getting your beauty salon online? Great choice! A website can help you showcase your services, attract new customers, and even manage appointments. But if you’re not a tech wizard, choosing the right website builder can feel overwhelming.
TLDR: Launching your first beauty salon website is exciting and easier than ever with the right tools. Website builders like Wix, Squarespace, and Square Online offer gorgeous templates and simple interfaces. If you’re looking to book appointments, promote your work, and share reviews—all without coding—these platforms can help you get there. Keep reading to find out which one’s best for you!
Why You Need a Website
Let’s be honest. These days, if you don’t have a website, you basically don’t exist. People Google everything—even beauty salons a block away. A professional-looking website can:
- Show off your work with photos and galleries
- Allow clients to book appointments online
- Display pricing, hours, and customer reviews
- Make your salon look modern and trustworthy
Now let’s check out the top website builders perfect for beauty salons starting from scratch.
1. Wix – Creative Control and Gorgeous Templates
Wix is one of the most popular website builders, and it’s easy to see why. It’s made for beginners, but powerful enough for pros. If you want a super visual website to show off your styling skills, this may be the one.
Why salons love it:
- Over 500 templates, including ones made just for salons and spas
- Drag-and-drop design, no tech skills needed
- Wix Bookings app for scheduling appointments
- Baked-in mobile design so it looks great on phones
Things to consider: Some features (like booking) are only available with a paid plan. Also, once you choose a template, you can’t switch without rebuilding the whole site.
2. Squarespace – Sleek and Stylish
Squarespace is all about elegance. If your salon’s vibe is modern, minimal, or artsy, this platform will help you express it. Think of it like a digital studio for your aesthetic.
Why salons love it:
- Gorgeous preset layouts for beauty and wellness businesses
- Built-in appointment scheduling via Acuity Scheduling
- Integrated social media tools
- Great for image galleries and portfolios
Things to consider: It’s not quite as beginner-friendly as Wix, but still easy with a little time. The pricing is a bit higher, but it’s worth it for the design quality.
3. Square Online – Best for Booking and Payments
Square isn’t just for credit card swipes anymore. Their free website builder, Square Online, is great for beauty salons that want a clean site and easy appointment + payment tools.
Why salons love it:
- Completely free option with essential features
- Syncs with Square Point of Sale—one system for all appointments and payments
- Accept online payments and tips
- Simple layout options that work well on mobile
Things to consider: Templates are more basic, and you won’t get as much design flexibility as with Wix or Squarespace. But for functionality, it’s a strong option.
4. Shopify – If You Sell Products Too
Do you sell beauty products in your salon? Maybe some natural hair oils or handmade soaps? Shopify is mainly for e-commerce, but you can build a stylish salon site with a shop and booking features.
Why salons love it:
- Best-in-class tools for selling products online
- Plenty of themes tailored for health and beauty
- Supports events, gift cards, and email marketing
Things to consider: It’s more focused on selling than services, so adding appointment tools will require an app or integration. Also, it’s one of the pricier options.
5. GoDaddy Website Builder – Fast and Beginner-Friendly
Want to get online today? GoDaddy’s builder is perfect for speed and super-simple setup. It’s ideal if you’re not picky and want a basic but effective site up quickly.
Why salons love it:
- Setup wizard walks you through every step
- Includes appointment booking and contact tools
- Affordable pricing with 24/7 support
Things to consider: Design options aren’t as modern or unique as Wix or Squarespace. It’s better for speed than style.
What Features Should You Look For?
Not every website builder offers the same tools. As a salon owner, here are a few must-haves to look out for:
- Online Booking: Makes your life easier. Clients book anytime they want.
- Photo Galleries: Show off your amazing work! Before-and-after shots look great here.
- SEO Tools: Helps your site show up on Google when people search for salons nearby.
- Mobile Design: Most clients will check your site from their phone. It has to look good there too!
- Social Media Integration: Let people follow or like you with one click.
Beginner Tips for Your First Salon Website
Don’t worry—you don’t have to build everything at once. Start with these basics:
- Home Page: A photo, a welcome message, and your salon’s vibe.
- Services & Prices: Clear, easy to read, maybe with cute icons.
- Booking Page: Make appointments simple.
- Contact Info: Include your address, map, phone number, and hours.
- Gallery: Your haircuts, nail designs, or skincare transformations—this is your visual resume!
As you go along, you can get fancier. Add testimonials, a blog, or even an online shop for products.
So… Which Website Builder Is “Best”?
Honestly, it depends on you. Here’s a quick breakdown to help:
| Website Builder | Best For | Booking Tools | Price Range |
|---|---|---|---|
| Wix | Creative designs, flexibility | Yes | Free–$$ |
| Squarespace | Stylish, image-based salons | Yes (with Acuity) | $$ |
| Square Online | Budget setups with payment syncing | Yes | Free–$ |
| Shopify | Product sales + services | With add-ons | $$–$$$ |
| GoDaddy | Quick starters | Yes | $ |
Final Thoughts
Your salon deserves to shine—online! Whether you’re all about glam or natural vibes, one of these builders can help you create a beautiful, functional website without the stress.
So